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Biggest Takeaways You Don’t Want to Miss:

  • Don't let hashtags keeping you away from posting! These 5 tips are foolproof and will absolutely guide you to picking the perfect hashtags every single time!
  • Hashtags as the dewey decimal system of the internet! You know, those numbers on the spines of books that tell you where they’re located in the library? That’s exactly what hashtags are - you’re telling someone where to find you and your content by tagging it with hashtags! 
  • Keep an eye on the competition - chances are, if they're using it, it may be relevant!
  • Mix it up - don't use the same hashtags for every post!


Hashtags are the one thing that can stop you from connecting with your audience and prevent them from liking, knowing, and trusting you! Use this simple guide to make sure you're tapping all resources to come up with the best, most relevant tags for your posts each and every time!

This week we’re talking about hashtags! You have an Instagram account and you’re looking to increase followers/engagement through your hashtags. But sometimes it's not that simple and the elusive hashtag can really make or break your post. But don’t worry, we got your back! This episode is your quick and dirty guide on how to use hashtags to maximize your post engagement on Instagram.


This episode is brought to you by:
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Check out these highlights:

  • Be specific [1:29]
  • Hone in on a passionate community [1:58]
  • Step 1: Check out your competition [2:15]
  • Step 2: Use hashtags that influential people in your industry are using [2:30]
  • Step 3: Consider related hashtags [2:57]
  • Step 4: Use Instagram's search function [3:20]
  • Fun Fact: Posts with at least one hashtag average 12.6 percent more engagement than those without. [3:43]
  • Come up with relevant, unbranded hashtags [4:10]
  • Don't use all the hashtags [6:15]
  • Google is your best friend [7:30]
  • Mix it up! [8:11]
  • Ditto app - switch up your hashtags [9:00]

Ready to hashtag your way to success? Use this quick guide and let us know how it goes in the comments below!